Our Team
Bouchra Badih
17+ Years
Biography
Bouchra Badih is the Founder and CEO of New Shape Center by Bouchra, a luxury wellness and post-operative recovery centre specialising in Manual Lymphatic Drainage, body contouring, and advanced post-surgical care.
Born and raised in Belgium, Bouchra graduated from the prestigious Université Libre de Bruxelles (ULB) after completing a five-year university program in Physiotherapy, consisting of a three-year Bachelor’s degree followed by a two-year Master’s degree.
Her passion for Manual Lymphatic Drainage began during her university studies. While treating patients, she witnessed the remarkable impact lymphatic drainage could have on people’s recovery, comfort, and quality of life. Seeing those transformations inspired her to dedicate her career to this unique speciality.
From that moment, Manual Lymphatic Drainage became far more than a profession—it became her life’s passion.
Determined to master her craft, Bouchra continued her education far beyond university, travelling internationally to learn from some of the world’s most respected specialists in lymphatic drainage, post-operative recovery, and body contouring.
Bouchra believes that learning never ends. Every year she continues to attend advanced courses, international masterclasses, and specialised training to refine her techniques and ensure that New Shape clients always benefit from the latest evidence-based treatments available worldwide.
She began her professional career in physiotherapy and lymphatic drainage in 2008, giving her more than 17 years of clinical experience.
Throughout these years, she has treated thousands of clients from different countries, developed her own treatment philosophy, trained therapists, and built treatment protocols that combine science, precision, and personalised care.
For Bouchra, lymphatic drainage is not simply a massage.
It is a therapeutic art that requires anatomical knowledge, clinical expertise, precision, patience, and a deep understanding of how every body heals differently.
Her philosophy is simple:
Everybody is unique, and every treatment should be unique.
This philosophy became the foundation of New Shape Center by Bouchra, where every therapist is trained according to strict clinical protocols and every treatment is personalised to achieve the safest and most effective results possible.
Qualifications & Degrees
- Bachelor in Physiotherapy – Université Libre de Bruxelles (ULB)
- Master in Physiotherapy – Université Libre de Bruxelles (ULB)
- Advanced International Training in Manual Lymphatic Drainage
- Specialised Training in Post-Operative Recovery
- International Certifications in Body Contouring & Recovery Techniques
- Continuous Professional Development through International Masterclasses
Areas of Expertise
- Advanced Manual Lymphatic Drainage (MLD)
- Complex Post-Operative Recovery
- Fibrosis Assessment & Treatment
- Seroma Prevention & Management
- Body Contouring
- Scar Recovery
- Personalised Recovery Programs
- Clinical Training & Therapist Education
Treatments & Services Provided
- Advanced Manual Lymphatic Drainage
- Post-Liposuction Recovery
- Post-Abdominoplasty Recovery
- Fibrosis Treatment
- Seroma Management
- Scar Recovery
- Personalised Recovery Programs
- Clinical Assessments
- Therapist Training & Clinical Education
Consultation Schedule
- By Appointment Only
FAQ
Why did you choose to specialise in lymphatic drainage?
During my physiotherapy studies, I discovered the remarkable impact Manual Lymphatic Drainage had on patients’ recovery and quality of life. Seeing those results inspired me to dedicate my entire career to this speciality.
Why do you continue training after more than 17 years of experience?
Healthcare is constantly evolving, and I believe my clients deserve the very best. Every year I continue learning from internationally recognised experts to refine my techniques and bring the latest evidence-based treatments to New Shape.
What makes New Shape different?
New Shape was built on one core principle:
People don’t come to us because of our machines—they come because of our expertise.
Technology is only a tool. It is the therapist’s knowledge, experience, and precision that create exceptional results.
What is your long-term goal?
My dream is to establish New Shape as an international reference in Manual Lymphatic Drainage and Post-Operative Recovery, expanding across the Middle East while maintaining the same standards of excellence, education, and personalised patient care in every centre.
Personal Interests
Outside of my professional life, my greatest passion remains my work and the continuous development of New Shape Center by Bouchra.
I have always believed that learning is a lifelong journey. Beyond my profession, I enjoy reading, discovering new cultures, and travelling, especially to Andalusia, whose rich history, architecture, and cultural heritage continue to inspire me.
Every journey I take, every book I read, and every new technique I learn ultimately serves one purpose: becoming a better practitioner and offering my clients the highest standard of care possible.